Reading analytics
See which documents are read, by how many people, for how long, how far — and exactly which page makes readers stop.
On this page
Open Flipset → Analytics. Reads appear a few seconds after someone opens a Flipset viewer.
What you see#
| Metric | Meaning |
|---|---|
| Reads | Times a document was opened. |
| Readers | Unique per day; logged-in users by account. |
| Avg. reading time | Active time only — the tab is visible, the viewer is on screen and the reader did something within the last 60 seconds. |
| Completion | Reads that reached the last page. |
| Downloads | Download button clicks. |
| Link clicks | Clicks on links inside the documents and on link hotspots. |
Charts and lists: Reads over time, a document table (click a document for page-by-page details), Views per page and Average time per page — where readers stop, shown as shrinking bars — Searches inside this document, Links inside the documents, the last 25 reads and Recent readers. Every chart has a “Show data table” link, and you can export CSV.
Settings#
Flipset → Pro Settings → Analytics & leads:
| Setting | Default |
|---|---|
| Record reading statistics | On |
| Do not count administrators | On |
| Respect Do Not Track / Global Privacy Control | On |
| Also send events to Google Analytics 4 / Tag Manager if it is on the page | Off |
| Keep data for | 365 days (30–1825). Leads are kept until you delete them. |
Google Analytics 4 events#
With the GA4 option on and gtag or Tag Manager present, Flipset sends:
| Event | When |
|---|---|
flipset_open | A document is opened |
flipset_complete | The last page is reached |
flipset_download | Download clicked |
flipset_lead | A lead was captured |
flipset_link_click | A link inside a document was clicked |
Privacy#
- No cookies. Logged-out readers are counted with a value that changes every day, so they can't be followed over time.
- Bots are ignored; requests are rate-limited per IP.
- Data older than the retention period is purged automatically.
If nothing appears: check that tracking is on, that you are testing logged out (administrators aren't counted), and that your browser doesn't send Do Not Track.